Selling & marketing assisted living: Art & science
Selling & marketing assisted living: Art & science
Product Code: ALMD2207

In an increasingly competitive landscape, it is crucial that staff have the tools and skills necessary to meet the demanding needs of today’s informed customers. Effective sales and marketing strategies coupled with analyzing return on investment are a must in one’s toolbox. The art & science of selling assisted living is built around four key components: capture the lead, paint a picture that sets you apart, sculpt a plan to manage the leads, and draw from the power of your customer relationship management

This webinar is part of the 2022 Assisted Living Education Series.

Workshop objectives
  • Capture the lead: Learn how to evaluate the quality of your new leads & respond effectively
  • Paint a picture that sets you apart: Understand how to differentiate your products & services in your market
  • Sculpt a plan to manage your leads: Define why it's important to create a sales system that is based on relationship selling
  • Draw from the power of your CRM: Outline key metrics to track in order to make data-driven decisions

Speaker imagePeggy Scoggins
Owner, Adept Selling

Peggy Scoggins is the founder of Adept Selling, a sales coaching, training, and strategic planning company. The word Adept means to be proficient or skilled; Adept Selling’s mission is to collaborate with senior housing providers to develop effect sales & marketing strategies and builds adept sales teams. Peggy has over 27 years of sales and marketing experience in post-acute care and senior housing markets across the country.

CPM Service Corp logo

CPM Service Corporation has contributed funds to offset part of the costs for the Assisted Living Nurse Managers' Education Series & the Assisted Living Managers' & Directors' Education Series

Original Air Date: 04/06/2022
Length: 90 minutes
Category: Senior Housing, Assisted Living, & Home Care
Discounted member price: 60.00
You could save 50.0%